Design
Four live sites, each one designed, built, and run in the real world, including the one you are reading. The same rule applies as everywhere else: it has to work on opening night.
01 / Web design · Build · Ticketing · Brand
The public site for a New York nonprofit theatre company, from first sketch to opening night.
I designed and built the site end to end, including the ticketing flow that sold the company's first production. The ticketing grew into Impresario.
02 / Web design · Build · Booking · Payments
A booking site for a tarot reader: readings, payments, and calendar invites in one flow.
I designed and built the whole thing: the site, the booking and payment flow, and the calendar integration that sends the invite the moment a reading is booked.
03 / Shopify · Theme launch · Brand · Paid search
Gender-affirming garments for the LGBTQIA+ community, rebuilt so the store sounds like its founder.
I audited the live store, redesigned it around the founder's voice, and rebuilt the storefront on a new theme. I also run the paid search account.
04 / Web design · Build · Design system · Motion
Two sides of one career, behind a single door that opens either way.
I designed it around one problem: the work splits in two and most visitors only want one half. The landing is a seam that follows the cursor, so choosing a side happens before anything has to be read. On a phone the seam becomes a scan that converts the same photograph from a stage portrait into a drafting sheet. Each side has its own type, color and motion, drawn from one token set so the two halves still read as one site.
You are already on it.
The landingAlso
The systems behind these sites are on the Projects page.
